LumpysCorner

Once you’ve found a few keywords that might work, modify your blog post’s title to include it if you can.

Of course the other thing to do when you’re resharing the same piece of content is to mix up the timings of your updates. If you first tweet a piece of content at 9am – at least wait a few hours to reshare it so that others in different parts of the world are likely to be online. The same thing applies to other networks (although I’d wait longer than a few hours to reshare on networks like Facebook or Google+). Also consider avoiding sharing during those times of the day that are particularly ‘noisy’. Sometimes sharing during times that you’d think your audience isn’t online is actually best. Dan Zarrella calls this ‘contra-competitive timing’ and has some great data on the topic here.

“Pivotal Technique,”

Flakes are flaky because the map seems impossible. Productive people are productive because the map seems real. The flakes are actually right, but a fat lot of good that does us. The productivity people follow their imaginary map, and because they’re doing something, they get somewhere. (Curse you, productivity people!)

Allen is very smart about this. It has to be the single next thing to take action on.

If you can’t do it in 20 minutes, it’s probably not the next action. Find the next action.