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John Lemke

5 Tips for Quality Content Creation That Won't Bust Your Budget - 0 views

  • Forty percent of respondents admitted that poor spelling and grammar reduced their favorable impression of a brand.
  • As a marketer with a limited budget, the good news about focusing on quality content creation is that you don’t need to think in terms of producing more content but rather in terms of making each piece of content more effective.
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    I liked this article as soon as it mentioned spelling, grammar and being too "salesy". In short, it makes good sense.
John Lemke

Work out vs. Workout - 0 views

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    I agree with the person who pointed it out. There is a difference between the noun and verb but it is too often ignored.
John Lemke

Compound Plurals - 0 views

  • In regard to American usage, the Chicago Manual of Style recommends that writers consult Merriam-Webster’s Collegiate Dictionary for “tricky” compounds like fathers-in-law, courts-marital, and chefs d’oeuvre, adding, “For those not listed, common sense can usually provide the answer.”
  • Compound nouns are of three kinds: open, closed, and hyphenated.
  • Some speakers have trouble with nouns that end in -ful, puzzling, for example, between cupfuls and cupsful. This is a case in which common sense should probably advise against consulting M-W. Although the M-W entries for cupful, handful, and armful list the plurals cupfuls, handfuls, and armfuls first, they give cupsful, handsful, and armsful as alternative spellings. In addition, the spelling handfull is in there as an “also.” My American spellchecker does not countenance any of these alternatives. Cupsful doesn’t cut it because compound nouns are made up of two or more words that can be used on their own. For example, the words in the compound policeman can be used separately: “The man called for the police.” The element ful in cupful is not a word; it’s a suffix. Common sense tells me that cupsful is incorrect.
John Lemke

Hyphenating Prefixes - 0 views

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    Personally, I err on the side of using the hyphen. However, there seems to be much disagreement on the topic of when to hyphenate.
John Lemke

Complacent vs. Complaisant - 0 views

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    "Both complacent and complaisant descend from Latin complacere, "to please, to be pleasant," but they have acquired different meanings in English."
John Lemke

The Best Shots Fired in the Oxford Comma Wars | Mental Floss - 0 views

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    There has been a long debate about what some call the Oxford comma. Personally, I use it. I use it for clarity, out of habit, because I feel it "looks" right, and likely because I lean OCD. Do you use it?
John Lemke

Cynics and Cynosures - 0 views

  • cynic comes from a Greek word meaning “dog-like, currish, churlish.”
  • The word cynosure comes from a Greek word meaning “dog’s tail.” This was the name given by the Greeks to the northern constellation Ursa Minor, the “Small Bear” in whose tail is the Pole-star, also known as the North Star. Because the North Star is bright and a means of finding the direction of north, the word cynosure acquired the figurative meaning of “something that is bright and serves as a guide.”
  • In modern usage, a cynic is a person disposed to find fault with everything and to rant about it to everyone. A cynic trusts no one’s sincerity or good intentions. The adjective is cynical; the noun is cynicism.
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  • Unlike cynic, the word cynosure has positive connotations. A cynosure is someone or something that serves for guidance or direction, a “guiding star.
John Lemke

Overloading While - 0 views

  • The conjunction while, for example, tends to pop up in contexts in which a different conjunction may be the better choice.
  • temporal conjunction
  • to introduce clauses that express opposition
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  • to introduce a clause that provides a contrast
  • If contrast is intended, the conjunction whereas would make the meaning clearer.
  • “adversative” conjunctions
  • temporal conjunctions
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    Do you over use "while"?  If you better understand the many uses of the word, it is easier to find a substitute.
John Lemke

Gerunds - 0 views

  • A gerund is an -ing verb form used as a noun.
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    No it is not some type of flower but a noun that ends in "ing". 
John Lemke

Gonna, Gotta, Wanna - 0 views

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    Hopefully, you're gonna get this article's point.
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