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John Lemke

TV Everywhere users watch more TV overall - 0 views

www.broadbandtvnews.com/...re-users-watch-more-tv-overall

2014 watch users growing

shared by John Lemke on 26 May 14 - No Cached
  • According to research published by Viacom TV Everywhere users show an increase in overall TV viewing, as well as greater customer loyalty towards pay TV providers that offer TV Everywhere services.
  • Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.
  • The majority of users agree: TV Everywhere is additive to the TV viewing experience. Since they began using TV Everywhere apps and sites, 64% report watching more TV overall. This finding is even stronger among Millennials, with 72% watching more TV.
  • ...1 more annotation...
  • While 19% of users say they have no problems with their TVE experiences, the top issues tend to be tech-related, including loading/buffering (24%) and crashing/freezing (23%). Content-related issues are far less common.
John Lemke

The Secret to Writing Well Isn't What You'd Expect, Says Study - 0 views

thewritelife.com/writing-well-new-study

2014 writing WriteLink freelance copywriting study research

shared by John Lemke on 30 Jun 14 - No Cached
  • While visualizing your story may seem like the right way to approach writing, it turns out that for full-time writers, the brain performs a bit differently. When Dr. Lotze watched writers from a competitive creative writing program perform the same tests, he found that experienced writers, while brainstorming, used parts of their brains associated with speech instead of vision.
  • Novice writers, Lotze suggests, are more likely to watch the story unfold like a movie inside their heads.
  • And perhaps more importantly, write often. If creative writing is a skill your brain learns over time, then like anything else, the more you practice, the better you’ll get.
  • John Lemke on 30 Jun 14
     
    The important part of the finding is that writing is a skill that one can master over time.  While I agree with Stephen King in the sense that great writers can not be created, I also agree that anyone can become a decent writer.
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