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John Lemke

TV Everywhere users watch more TV overall - 0 views

  • According to research published by Viacom TV Everywhere users show an increase in overall TV viewing, as well as greater customer loyalty towards pay TV providers that offer TV Everywhere services.
  • Online surveys were conducted with more than 1,300 Viacom viewers ages 13-49 and more than 600 kids ages 2-12. Participants included both users of TV Everywhere and non-users.
  • The majority of users agree: TV Everywhere is additive to the TV viewing experience. Since they began using TV Everywhere apps and sites, 64% report watching more TV overall. This finding is even stronger among Millennials, with 72% watching more TV.
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  • While 19% of users say they have no problems with their TVE experiences, the top issues tend to be tech-related, including loading/buffering (24%) and crashing/freezing (23%). Content-related issues are far less common.
John Lemke

20 Rules for Writing So Crystal Clear Even Your Dumbest Relative Will Understand - 0 views

  • Spreading an idea means getting it from your brain into someone else’s. It means putting together the essential facts, the logical arguments and your insightful conclusions together in exactly the right way to recreate your brilliant idea in the mind of your reader.
  • Try to describe your audience with this simple formula: X who Y. For example: “Bloggers who want to get more traffic”.
  • If you can’t explain what your post is about in one simple, short sentence, it’s probably too complex or unfocused.
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  • Make sure a clear connection exists between the opening of your post and the headline.
  • If a sentence, phrase or word is particularly important or significant, use bold or italics to add stress. But don’t overdo it.
  • Always be consistent with your terminology.
  • If a point is worth making, it’s worth making twice. Or even three times.
  • Only tell them what they need to know to follow your argument. Share the minimum you need to convey the desired message.
  • Clear examples help readers understand difficult concepts.
  • Concrete language describes something detectable by the senses. Something you can see, feel, hear, smell or taste. Abstract concepts are much harder to imagine.
  • When you provide specific detail in your writing, there’s less room for ambiguity. Your reader is far more likely to end up with the same idea in their head as you have in yours.
  • Clarity does not tolerate “might,” “may” or “possibly.” If you can’t say something with certainty, perhaps you shouldn’t be writing about it at all.
  • if you’re in the business of spreading ideas, you must make friends with bullets.
  • Bullets are a valuable tool, but you should never drop your reader into a list without first setting the scene.
  • make sure each point is recognizably related to the others.
  • If you were giving your reader a list of steps, you’d present them in the order they needed doing, right? Obviously. But if the items in your list aren’t steps, they often still have a natural order – even if you didn’t have one in mind when you wrote them.
  • always supply everything the reader needs to fully understand your points within the post itself.
  • You think you’re being generous but truthfully you’re being greedy. Greedy with your reader’s time, their attention, and their patience.
  • include a clear call-to-action. Tell your reader what you want them to do.
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    20 tips on writing with clarity.
John Lemke

How to Make Absolutely Sure Your Article Gets Killed - 0 views

  • When your article assignment is to write 1,000 words and you turn in 2,000 words, it creates all kinds of problems for your editor. She’ll need to comb through your article and decide which 1,000 words she can cut. After all, she has only so much space, so she has to make it fit. Now, don’t get all wishy-washy on me and turn the extra material into a bonus sidebar. Just squish all those extra words in there and let your editor deal with it.
  • Avoid showing even a modicum of personality. If you want your article killed, it should look like it was written by a robot…a robot that doesn’t speak English.
  • When you get an assignment, your client will send you a little thing called an assignment letter, which details the specs of the assignment. Ignore this.
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  • If those don’t work out, over-rely on source-finding services like ProfNet and Help a Reporter Out, using whoever happens to respond — and whatever you do, do NOT check out the sources you get from there to make sure they’re credible.
  • When the editor asks you for backup on your facts, tell him you’re the backup. And whenever you get the chance, inject your opinion into the article.
John Lemke

Get Published: We Help With Publishing A Novel, Story, Poem, Book - 0 views

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    A site to submit to so that you can improve your writing.
John Lemke

Seven Ways Your Physical Environment Can Help or Hinder Your Writing | Writing Forward - 0 views

  • Are You Likely to be Interrupted?
  • What Can You Hear?
  • Are You Sitting Comfortably?
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  • How Much Clutter Can You See?
  • What’s the Mood of Your Room Like?
  • Are Your Tools Good Ones?
  • Just imagine trying to write with a dried-up pen, where you have to keep stopping to go over too-faint words.
  • If your keyboard is fiddly to type on, if the software you’re using freezes or crashes, or if you’re struggling in some way against your tools, don’t put up with this: change it.
  • Are You Allowing Distractions In?
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    A good approach to looking at how your environment impacts your productivity. 
John Lemke

The Secret to Writing Well Isn't What You'd Expect, Says Study - 0 views

  • While visualizing your story may seem like the right way to approach writing, it turns out that for full-time writers, the brain performs a bit differently. When Dr. Lotze watched writers from a competitive creative writing program perform the same tests, he found that experienced writers, while brainstorming, used parts of their brains associated with speech instead of vision.
  • Novice writers, Lotze suggests, are more likely to watch the story unfold like a movie inside their heads.
  • And perhaps more importantly, write often. If creative writing is a skill your brain learns over time, then like anything else, the more you practice, the better you’ll get.
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    The important part of the finding is that writing is a skill that one can master over time.  While I agree with Stephen King in the sense that great writers can not be created, I also agree that anyone can become a decent writer.
John Lemke

Gerunds - 0 views

  • A gerund is an -ing verb form used as a noun.
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    No it is not some type of flower but a noun that ends in "ing". 
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