Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views
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2014 seo copywriting attention tips tricks howto writing content freelance
shared by John Lemke on 28 Jan 14
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You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
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John Lemke on 28 Jan 14Have things changed? What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"? All Google did was bring it back to what great authors have been saying since the beginning of stories.
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The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
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Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
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Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company. They are connecting with you on Facebook, following you on Twitter or reading a landing page.