Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views
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You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
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John Lemke on 28 Jan 14Have things changed? What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"? All Google did was bring it back to what great authors have been saying since the beginning of stories.
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You’re a storyteller now – whether you like it or not.
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The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
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