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John Lemke

How to Become a Freelance Writer in 900 Simple Steps - Part 1: Risky Business | LitReactor - 0 views

  • What exactly do freelance copywriters write? Everything! From ad copy to newsletters, from policies to blogs, from business proposals to brochures, and from catalog blurbs to t-shirt taglines, there's nothing off-limits. James told me she's worked on everything from tweets for non-profits to ghost writing a book for a motivational speaker to writing taglines for Nike. So, if you are after variety, it appears that the freelance thing delivers. Sure, some freelances have specialties, but generally speaking, they are just really skilled at writing and they help businesses who need someone with that skill to produce written content. Unlike traditional writers, these people don't get their names in the byline, but they do get paid hourly for their work. Did you catch that? HOUR-LY.
John Lemke

What the Elance-oDesk Merger Means for Freelance Writers - 0 views

  • Now that cheapie content can’t get sites traffic, demand is plummeting for $5 articles. That’s why the call for quality content is skyrocketing
  • I spend most of my time discouraging writers from hanging around these sort of race-to-the-bottom, bid-site platforms.
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    There has been much speculative talk about this among cloud workers. According to the article 8 million are registered between the two sites.
John Lemke

AJ Kohn talks Hummingbird, social, authority, writing and MUCH more! » SEO Co... - 0 views

  • My mantra is to do it instead of thinking about doing it. If I catch myself doing the latter I just switch to doing instead of thinking. Easier said than done for me, but I’ve gotten better at that. But there aren’t enough hours in the day. Or not if you’re also going to stay healthy and be a part of your family and not get burnt out. So things fall off the table, even more so if you’re hell bent on creating really great work. Yet, I find that quality is what wins at the end of the day and that solves a lot of other problems.
  • People scan and don’t read, so you have to format your content to meet that reality.
  • And if they share it, you gain greater readership. So I encourage writers to think of the entire canvas when creating content. Think about the headers in your piece and about the images you’ll use to enrich the story.
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  • Writers still concentrate too much on the text and not enough on formatting and presentation. Making the content you create readable, portable and memorable is what will gain success.
  • The other thing that I think was important was commenting (with links) on other content.
  • I believe in 90-9-1 participation inequality. Comments are the area on a piece of content where the 9 (contributors) and the 1 (creators) are most frequently found. Those are the people I wanted to connect with because I had a better chance of them carrying my content to other places. And they did.
  • Social media is a key factor in SEO and Internet marketing for businesses and individuals. You rock at social media, sharing across multiple platforms and gaining reach. Social media can be intimidating and time consuming. What advice do you have for managing individual as well as business social accounts? Well you hit on the big issue; it’s time consuming and most people don’t want to invest that amount of time. So that’s the first thing. You can’t half-ass it and expect to do very well. One of the things I try to do is make my content on these platforms consistent, readable and memorable. On Twitter I decided to use a convention for the vast majority of my tweets. [Activity]: [Title] [URL] [Comment] [Hashtag]
  • The last one is to not do work for free.
  • Well, I’m seeing more and more evidence of what I describe happening and believe that Knowledge Graph Optimization (KGO) is going to be more and more important moving forward.
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    Many good points about writing in this new era are brought out in this interview.
John Lemke

» "Is there really writing work out there?" : Freedom With Writing - 0 views

  • How, then, do writing opportunities work? To be paid for writing, you need to look for a person with two characteristics: They’ve got money to spare. They’re looking for writers. This could be: A magazine editor who is looking for feature articles. An aristocrat or multi-billionaire who wants to support the career of an aspiring artist. A blogger who makes money from advertisements, or from selling information products, but is too busy to do all their blogging themselves. A book publisher who is looking for the next Da Vinci Code or Harry Potter. A business owner who needs help from a writer to promote their business. Do you see where this is going? There are writing opportunities out there, if you know where to look, and if you know the right people.
  • First, the more money a potential client has, the more they’ll be willing to pay you. Bloggers and content creators don’t typically earn much money from advertising. That’s why revenue sharing sites, which share advertising revenue with writers in exchange for content, often pay a relatively low rate. Magazine editors and book publishers are somewhere in the middle. They pay reasonably well, but they’re looking for extremely high quality, so you’ve got to be real good to get their attention. Business owners who have a steady income usually pay the most generous fees to writers. Businesses have a budget for marketing, so they’ve got cash to splash.
John Lemke

Hyperlink with care, website owners urged :: Freelance UK - 0 views

  • Website owners should use hyperlinks carefully, such as by checking they are not linking to subscription-only content and that the terms of the site linked to permit such an action.
  • Under the directive, right holders have the power to control the online communication to the public of their works – the so called "communication to the public right".
  • “The door was left open to find the right infringed where for example the hyperlinks point to material only available via a subscription.
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  • The court also did not address
  • if the website linked to expressly prohibited links or required prior permission in its website terms and conditions or what if these terms prohibited commercial re-use.
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    Sad that we have to worry about sending other sites traffic.
John Lemke

Attention: You're Now a Storyteller - Get Used to It » SEO Copywriting - 0 views

  • You have to go above and beyond your keyword list to get a reaction. There has to be a general theme – or story – that runs through the entirety of your marketing. People are getting the story in pieces from different platforms so it has to be consistent.
    • John Lemke
       
      Have things changed?  What happened to the not-so-old-but-old-as-the-Internet saying "Content is King"?  All Google did was bring it back to what great authors have been saying since the beginning of stories.
  • You’re a storyteller now – whether you like it or not.
  • The “just the facts” approach to your website may cover all of the bullet points you need covered, but it’s not engaging enough to keep people around.
    • John Lemke
       
      This means finding your voice.
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  • Your role is to sell your products or services – but in order to do that you have to engage and encourage your audience. Your content can’t read like you’re in it for the sale. Your job is to be an advocate for your audience. You’re there to help. Learn how to engage on each platform you’re using for marketing, and then be present as a helpful, encouraging voice to guide your audience to the right decision.
  • Unlike the early days of SEO copywriting, you can’t keyword stuff and get great results. You can’t even rely on customers to visit your website before they make a decision about company.  They are connecting with you on Facebook, following you on Twitter or reading a landing page.
John Lemke

5 Tips for Quality Content Creation That Won't Bust Your Budget - 0 views

  • Forty percent of respondents admitted that poor spelling and grammar reduced their favorable impression of a brand.
  • As a marketer with a limited budget, the good news about focusing on quality content creation is that you don’t need to think in terms of producing more content but rather in terms of making each piece of content more effective.
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    I liked this article as soon as it mentioned spelling, grammar and being too "salesy". In short, it makes good sense.
John Lemke

3 Strategies to Stand Out From the Content Creation Crowd - 0 views

  • It’s no longer enough to simply write content. Everybody’s doing that.
  • standing out from the crowd by finding a place that seems a bit less dangerous (finding your “content” niche). This would be a good call.
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    If you don't get at least one idea from this article, you have some type of reading disorder.
John Lemke

SEO and content writing tips: Week ending March 4, 2014 » SEO Copywriting - 0 views

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    This is a good long list of links to other articles.
John Lemke

» Making Money From Home: Is Constant-Content Worth Your Time? : Freedom With... - 0 views

  • Set Your Rate.
  • Write What You Want.
  • Wait For a Buyer. The downside to working through Constant-Content, however, is that there is no guarantee your work will sell. Ever.
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  • You can sell usage rights only, which allows you to resell your article over and over again.
John Lemke

Top 10 Websites That Pay Upfront For Your Content | Grow Your Writing Business - 0 views

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    I don't necessarily agree with the rankings but I do actually get paid by a few on this list.
John Lemke

The Great Content Checklist: Tips, Tools, and Examples - 0 views

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    This article makes some good points and has lots of great examples.
John Lemke

» How You Can Make Money At Home Through MadContent : Freedom With Writing - 0 views

  • MadContent.com is a bit unique in that they cater to customers and clients who are in need of SEO services. SEO, or search engine optimization, is a method that involves strategically placing specific keywords at predetermined intervals in articles, product descriptions, and more. Through using SEO, customers and clients of MadContent.com may be able to boost their search engine rankings organically when the specified keywords are searched for.
  • However, MadContent does require prior experience. Specifically, when applying to work for the company through the online application form, you will be required to submit a sample of your work. Prior SEO experience is a plus, and work completed through the site will be required to meet certain SEO requirements. Understanding the basics of SEO and being apply to apply the strategy into your work is necessary. Further, assignments are provided to you via Elance.com, so you do need to have a valid Elance.com account in order to apply to work for this company.
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    Mad Content requires experience and is SEO focused. You will have to submit a sample and meet certain SEO requirements on all assignments submitted. 
John Lemke

The Smart Way to Use Other People's Audiences to Build Your Own - Copyblogger - 0 views

  • That’s the basic idea: Get in front of OPA, and then publish fantastic content so you can earn that audience’s respect and trust.
  • Interacting with others, sharing the content of others, and participating in communities are all great ways to generate attention and build an audience.
  • build an audience that is relevant to what you do
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  • If you get attribution links as a result of the guest post, then the site and page giving you the link will be closely matched to your site and the specific page receiving the link.
  • You are not a fit for every audience. Don’t worry about it. Pass on opportunities where you can’t bring the good stuff, and focus your energies in the places where you can.
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    As people often say regarding writing, "it is just as much about networking as it is working".  If you blog or write, these are some great ways to build your audience.
John Lemke

How I Make a Living as a Writer (and You Can, Too) - 0 views

  • If you sit down at a blank screen every day and simply do nothing then you are a writer. If you write one word, even better. Some people will disagree. Maybe you will disagree. That's fine. We also can all disagree. Meanwhile, our DNA is telling us we are pretty much exactly the same.
  • I try to read pieces or chapters in 3-4 books a day or more. I read at least from one non-fiction, one or two quality fiction, and one inspirational. I try to read at the level I want to write. I do this in the morning before I start writing.
  • Destroy every gatekeeper.
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  • Do what you want. Self-publishing simply means you write a book and you figure out how to get it into the hands of other people. It might just be you sell it on your email list. Congrats! You're then a published author. In my post "How to Self Publish a Bestseller" I write about the details and the numbers.
  • This seems opposite of what I said above. But blogging is not such a bad idea. How come? Because it makes you write every day. And it also is fun to build friends and community around your blog. But if you want to blog, don't just register a domain name and start blogging. You won't get any traffic.
  • There's a thousand ways to build community and practice writing on the Internet. Blog is one of them but there are many others. My #1 suggestion: first practice on Quora (cc Marc Bodnick) If you go there, follow me and say "Hi!".
  • If you don't write every day, you won't know what your potential skill level is. You will be producing sub-par work. And in a world where 15 million books will be published this year, your book will have little chance to shine.
  • Do the math: if you just write 1,000 words a day that are publishable then you have a book every two months. 1,000 words a day is not easy. But it's not hard either.
  • No. You used to be able to make a living writing articles. Just a few years ago. In 2005 I made a good living writing about 3-4 articles a day for different publications while I was running my fund and before I started and sold Stockpickr. But those days are over. People just don't pay for content. And there are too many writers. It's a supply and demand thing.
  • ou have to write more than one book. And for most people, you have to write dozens of books.
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    A great article of advice from a published author.
John Lemke

SEO copywriting roundup: Hottest posts week of Dec. 17, 2013 » SEO Copywriting - 0 views

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    This is a nice list of writing articles from the past year. It has a good number of sources I recognize and just as many new ones. It certainly looks worth the time to explore. Feel free to leave a comment with your thoughts on any one of them.
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