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John Lemke

The Smart Way to Use Other People's Audiences to Build Your Own - Copyblogger - 0 views

  • That’s the basic idea: Get in front of OPA, and then publish fantastic content so you can earn that audience’s respect and trust.
  • Interacting with others, sharing the content of others, and participating in communities are all great ways to generate attention and build an audience.
  • build an audience that is relevant to what you do
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  • If you get attribution links as a result of the guest post, then the site and page giving you the link will be closely matched to your site and the specific page receiving the link.
  • You are not a fit for every audience. Don’t worry about it. Pass on opportunities where you can’t bring the good stuff, and focus your energies in the places where you can.
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    As people often say regarding writing, "it is just as much about networking as it is working".  If you blog or write, these are some great ways to build your audience.
John Lemke

So, How DO You Promote a Blog Post, Anyway? - 0 views

  • Comment on their posts.
  • If you want to build a blog, the reality is that Twitter is one of the most important platforms for sharing, probably followed by Google+, at this point. If you’re in a home/food/how-to niche, Pinterest may be important to you as well. If Facebook seems like a place people talk about your topic a lot, it might be useful, too.
  • There are plenty of tools out there — among the most popular are AddtoAny, ShareThis, and Sharebar (which is what I’m currently using).
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  • Reverse-engineer your social-media success by noticing what sorts of posts get shared a lot in your niche, and writing something along those lines.
  • the key ingredient: Write a strong headline
  • Use hashtags
  • Use a scheduler
  • Don’t just keep retweeting your headline and link. Instead, vary what you say.
  • Be sure you share other things inbetween the repetitions of your new post. Do some scanning, find some interesting stuff, and lace it into your schedule as well, so you don’t start looking like an obnoxious salesman and continue to appear to be putting out useful, varied info.
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