In a world full of smartphones, augmented reality (AR) campaigns are a very smart and unique way for brands to engage with consumers. Instead of watching a television commercial, looking at an ad in a magazine, or seeing a quick web ad before your video, AR lets consumers actually interact with the brand.
Augmented reality (AR) is a live, direct or indirect, view of a physical, real-world environment whose elements are augmented by computer-generated sensory input such as sound, video, graphics or GPS data. Augmented reality has many applications, and many areas can benefit from the usage of AR technology.
Un vídeo que muestra la posibles aplicaciones futuras de realidad aumentada móvil y por computador. (* Puedes elegir subtítulos > traducir subtítulos) A continuación puedes encontrar unas guías que se centran en las técnicas y los aspectos prácticos relacionados con la tecnología y le dará una idea de cómo la realidad aumentada puede ser utilizado con eficacia.