Key Opinion Leaders - 0 views
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Jerry Rose on 09 Feb 13Key Opinion Leaders (KOLs) are often associated with pharmaceutical and medical practices for information and knowledge pitches. They are highly rated physicians or academics who influence academic, pharmaceutical and medical peers groups on current standards and latest research findings. Studies have shown that one of the most effective ways of determining KOL is to have a select academic, pharmaceutical or medical peer group respond to opinion polls regarding who is the most influential amongst them.