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"The belief in learning styles is so widespread, it is considered to be common sense. Few people ever challenge this belief, which has been deeply ingrained in our educational system. Teachers are routinely told that in order to be effective educators, they must identify & cater to individual students' learning styles; it is estimated that around 90% of students believe that they have a specific learning style but research suggests that learning styles don't actually exist! This presentation focuses on debunking this myth via research findings, explaining how/why the belief in learning styles is problematic, and examining the reasons why the belief persists despite the lack of evidence."

"The psychological study of misconceptions shows that all of us possess many beliefs that are flawed or flat-out wrong-and also that we cling to these fallacies with remarkable tenacity. "