Gamification, as it stands, should actually be called poinstification, and is a bad thing because it’s a misleading title for a misunderstood process, although pointsification, in and of itself, is a perfectly valid and valuable concept which nonetheless needs to be implemented carefully with due concern for appropriateness and for unintended consequences, just as actual gamification, namely the conversion of existing systems into functioning games, is also a valid and valuable process which carries its own concerns, but which now cannot with any clarity be referred to as gamification since that term is already widely associated with the process of what should more properly be called poinstification, and which we therefore propose be instead termed ‘luding’, mostly because it sounds a bit like ‘lewding’.