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MORE THAN ADS. http://logicgateone.com/#!/Brand_Awareness WHY SOCIAL MEDIA IS THE PLACE TO BE? People are constantly hooked up with their smartphones and their tablets are always within arm's reach so it makes it even more profitable for businesses to connect to them through the web. We're not only talking about advertisements here, we're talking complete marketing strategy that doesn't smell like one. Social Media (http://logicgateone.com/#!/Social_Media) is an effective way to market, much like the word of mouth, as it would come from someone that user trust rather than from the company itself, which would just sound too, um, scripted. This is where everybody interacts with everyone and builds networks -- a place where every interaction gives a personal vibe. Needless to say, it's the perfect venue to reach more people and provide a more individual experience in customer service to each one. Coupled with quality content, your presence in social networks will surely gain organic following. WHAT SOCIAL MEDIA MARKETING CAN DO FOR YOU? Want to draw participants to an event? Or attract potential customers by launching a new product? Thinking about rebranding your company? We'll take that to Twitter, Facebook, Google+, LinkedIn, YouTube, and even Pinterest. Today, something like a product launch is not just a carefully-planned marketing event where you would expect lots of freebies, drinks, photos, and sharp dresses. And it's not just about inviting major media personnel to cover it either -- the Internet way is done quite differently. On the web, you have to be able to draw EVERYONE's attention, and, we can't stress this strongly enough, be extra creative.

http://www.logicgateone.com/#!/Quality_Link_Building Even as we know that SEO (http://www.logicgateone.com/#!/SEO) is not all about the links, we acknowledge that it is a big deal. It used to be a great thing to have a website linked to yours, through something called reciprocal links. Well, search engines have caught on and have now rendered those reciprocal links practically useless in getting higher ranking. For search engines, mutual links seem too fishy and most likely meant there's some sort of connivance. Search engines have grown so smart when it comes to link analysis that they could figure out how pages or websites are linked amongst each other. Even more reason to remember that the value of link building does not lie on the quantity but on the link's reputation (http://www.logicgateone.com/#!/Online_Reputation_Management) and topic. Why so? Well, a website about the same field as yours will count more than those that are not related at all. For example, you have a website about a restaurant, so it will make more sense to link to food blogs and directories and whatnots instead of linking to DIY construction projects, right? Bookmarking is an important part of quality link building. It's the perfect way to save the links without having to store the bulky webpages themselves to access it easily next time (kinda like how you would bookmark pages of a physical book to mark where you left off). Online (or offline) bookmarking tools enables you to edit descriptions, like filenames, or add tags to make them easy to search (a strong factor for this to be added in SEO strategies). You can also share it to others and add comments or ratings to other's bookmarks.