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There's no denying it - The cannabis industry represents a huge opportunity for entrepreneurs. The current market has an estimated net worth of more than $7 billion worldwide and is expected to reach more than $30 billion by 2021, according to Forbes.com. Although cannabis is more mainstream and accepted now than it has been in years past, marketing for the marijuana industry is still pretty complex. Advertising for marijuana in most states is heavily regulated, with strong prohibitions on where you can advertise and what you can say in your advertisements. Even in the digital space, platforms that allow for pay-per-click advertising will restrict advertising for marijuana products in the same way they restrict advertisements for medications or tobacco products. So, what is a budding cannabis entrepreneur to do if they want to gain a competitive edge in this growing industry? Well despite the fact that certain forms of advertising may be restricted, there are still several important steps a marijuana business owner should take if they want to grow. 1. Create a Quality Website Your customers are online - are you? In our society, if you do not have a quality, highly intuitive website, you may as well not be in business. Sure, you'll likely get business from locals who know about you or tourists who find you by accident, but you won't be as competitive as other dispensaries that do have a website. 2. Create Quality Content One of the key reasons a consumer will visit your website is to research your products. You want your customers to trust you and your product, but they can't trust you if you don't give them a reason to. Create a blog that covers topics important to your readers. Include product reviews and descriptions, tips, advice, cannabis news and similar topics to show your customers that you are an industry leader. 3. Create a Strong Social Presence Although you may be restricted in advertising specific products on social media platforms, you are st

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