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Being popular and maintaining that consistency among the followers requires a lot of hard work. A small glitch and this upward graph can come down tumbling. For that purpose, many celebrities appoint celebrity reputation managers to look after their online and offline images to keep them on the top step.

Online Reputation Management or ORM is the art of making strategies and using available tools to control and even shape how the web visitors perceive a particular website.

With the growing dependency on e-commerce and other modes of digital marketing, the importance of Online Reputation Management (ORM) has also been increasing bit by bit.