Higher Education, Volume 63, Number 5 - SpringerLink - 0 views
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Amy Kinslow on 13 Nov 12you can download this entire case study
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Polish universities have begun to compete for their clients
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growing demand for the knowledge on determinants of student educational choices and satisfaction
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The purpose of this article was to examine the underlying factors behind the choices that Polish students make while pursuing their tertiary education. The research method that combines focus groups' discussions and a survey study among 1,420 business major students helped us to identify the factors behind three phases of the decision making process: pursuing higher education; information search along with final choice of a university; and satisfaction from chosen studies. Our research implies that decision making with regard to tertiary education is multifaceted and longitudinal as it combines a different set of factors in each stage of the decision making process.