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INFOGRAPHIC The State of Social: How Brands Measure the Value of Social "Engagement" tops the list of for Social's brand impact, followed by "Loyalty" and "Keeping Current"

Content marketing rise with mobile device growth.

Six Best Practices for Social Media Success Infographic #1 Budget for Social from Brand Marketing and Digital Media. PR, not so much. #2 Leverage Outside Help #3 Distinguish by Brand #4 Set Goals #5 Use Technology to Measure Social #6 Get on Multiple Networks

Check out the novel ways event (experiential) marketers integrate digital and social media into the programs.   Very clever activation.