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"Augmented reality experiences are generally triggered by geographic location or image recognition. In the latter case, apps can be programmed to recognize specific images and then take a series of actions when those image are encountered. For example, when looking at a car engine an augmented reality app may identify where and how to top up fluid levels. Of course that trigger image can also be a printed image in a book or on a wall. Imagine walking around an art museum and pointing your device at a painting on the wall. A video pops up immediately displaying an interview with the artist and explaining the nuances of the painting. Tap on the screen and it shows you other works by the same artist. Another tap and you can order a print. The art becomes a digital doorway to an augmented experience that enables you to explore and learn more. Now consider a similar scenario with a printed image in a book."