Give And Take: How The Rule Of Reciprocation Binds Us : Shots - Health News : NPR - 0 views
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Charlotte Pierce on 15 Feb 13Robert Cialdini is an emeritus psychologist at Arizona State University who studies how our behavior is affected by social rules that we're only vaguely aware of but which have incredible power over what we do. What happened to Kunz, he explains, is the direct result of one of the rules that most interest him: the rule of reciprocation. The rule, he says, is drilled into us as children.