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A tiny book published in 1951 by the longshoreman Eric Hoffer.  From wikipedia: The book analyzes and attempts to explain the motives of the various types of personalities that give rise to mass movements; why and how mass movements start, progress and end; and the similarities between them, whether religious, political, radical or reactionary. As examples, the book often refers to Communism, Fascism, National Socialism, Christianity, Protestantism, and Islam. Hoffer believes that mass movements are interchangeable, that adherents will often flip from one movement to another, and that the motivations for mass movements are interchangeable; that religious, nationalist and social movements, whether radical or reactionary, tend to attract the same type of followers, behave in the same way and use the same tactics, even when their stated goals or values differ.