It would make more sense to play to our strengths: concerns about evaluation and quality of information sources, sophisticated tools and techniques for searching, understanding the nature of users, their communities, their needs and situations, compiling and organizing and packaging information resources for their use, helping them to understand how to help themselves and how to use and evaluate information. These, the goals and motivations for reference librarians for over a century, would lead us to a school of reference librarianship less focused on the answers to specific questions and more on providing assistance and support to people with more detailed, more demanding, more comprehensive information needs of all kinds, from the personal to the professional, from the mundane to the cosmic.