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he story of your library is the substance of what you are, what you do and how that places you in your surroundings and in the lives of your patrons.

"There's just that knowledge out there and that's the essential premise of the book: We, some of whom are unknown, are smarter than a small group of experts inside a company."

Beyond the fancy charts and deep insights that set some analytics programs apart from others, there are three distinct differences among them that every enterprise should consider. Those differences are based on where the software resides. And, in the end, you may find that using multiple tools can give you the best of all worlds.

Enter then the broadband-transportation link. Fast, reliable Internet connection makes telecommuting far more feasible –– to transfer files, worksheets and video clips, access company databases, create videoconferences and more. But "telework" can't function well when employees don't have broadband access. Simple equation: Universal broadband equals increased telecommuting, which in turn means less roadway demand, fewer greenhouse gas emissions and less pollution. Even if a worker telecommutes a day or two a week, it can make a real difference.

People across the globe are now using the tool to see that corporations themselves are editing pages about them, generally adding favorable information or deleting negative info, even if it is factually accurate.