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Ideally this essay can help enlighten both the publishing industry and educators on the need for aspiring editors to understand the new realities, not just e-book technology but also its impact on the important area of subrights, a topic that I’ll also explore below.

To say that Send: The Essential Guide to Email for Office and Home is more a users' manual than a book is not to belittle it. Email is like an appliance that we have been helplessly misusing because it arrived without instructions. Thanks to David Shipley and Will Schwalbe, our blind blunderings are over. With Shipley and Schwalbe's excellent instructions in hand we can email as confidently as we load the dishwasher and turn on the microwave.

We asked marketing professor Peter Fader, Don Huesman, senior director of information technology and management professor Dan Raff to give us their reviews of Kindle.

So my advice to Amazon and its publishing partners: forget strict controls and think of mind share