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And it's not you who has to change. It's me, the writer: One idea per paragraphHalf the word count of "conventional writing"! (Ouch!) Other stuff along these lines

If you want to beat the Internet, you're not going to do it by blogging (since even OK thinkers occasionally write a great blog post) but by offering a comprehensive take on a subject (thus saving the reader time from searching many sites) and supplying original thinking (offering trusted insight that cannot be easily duplicated by the nonexpert).

When we're really engaged in a text, it's like being in an effortless trance.