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How to design for a playful experience that is truly meaningful to its users instead of a shallow and transient novelty effect? What lessons do games offer for user experience design? What criticism of »gamification« is valid? And what can designers interested in »gameifying« an application do to steer clear of the worst pitfalls?

"Paideic", of course, referring to Roger Caillois' seminal "Man, Play, and Games", wherein he postulates two extreme poles of games: "paidia", free playfulness, and "ludus", rule-bound, goal-oriented play.