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What kind of physical spaces provide the best environments for innovation to flourish? We asked three creative companies to share their workplace innovation secrets and descibe what makes them so perfectly suited to fostering creativity.

The New Imperative for Creating and Profiting from Technology. It is built around the core assumptions that in a world of widely distributed knowledge, organisations cannot afford to rely on restrictive, traditional forms of research and insight and emphasises the importance of collaborating with shared risk for shared reward.