While most teachers were positive about the design consciousness that technology fosters, a potential downside was also noted by a few teachers. It is possible for students to get so caught up in issues such as type font or audio clips that they pay less attention to the substantive content of their product.

Experiences in developing the kinds of rich, multimedia products that can be produced with technology, particularly when the design is done collaboratively so that students experience their peers' reactions to their presentations, appear to support a greater awareness of audience needs and perspectives. Multiple media give students choices about how best to convey a given idea (e.g., through text, video, animation).