Blog post by Lisa Lane in her (Online) Teaching Blog, June 25, 2011
She reviews Pink's book on A Whole New Mind.
Excerpt:
"Accumulation -> Meaning Pink says the predominance of the baby boomer mentality means that the goal of accumulating meterial goods is changing to the desire to find meaning in life, a kind of "post-materialism"."
For each chapter on these aptitudes, Pink provides resources and tips to develop your own brain along the new lines. Thus we go from theory in Chapter 1 to a series of storied examples, then each chapter ends with self-help advice. (It's already pretty light - I find it very funny that there's a "Summarized for Busy People" version available.)
But the mental yoga commercial was a distraction from the main idea. What's significant here is that right-brained, big picture, contextual, design-based thinking will likely be increasingly respected in our culture.
Even if you've never purchased Mifeprex, the abortion pill that turns 10 years old this week, you've seen the logo. At a yoga studio, in the supermarket's natural foods aisle, or even at a charity event, the silhouette of a dancing woman has become the marker of a product designed for women.