Infographic: 9 Simple Ways To Calculate Facebook And Twitter Success - MarketingThink b... - 0 views
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Doris Reeves-Lipscomb on 27 Mar 13Blog post by Gerry Moran, 3.9.13, at Marketing Think on how to calculate your Facebook and Twitter success Excerpt for how B2B brands need to use social media: Amplify: Increase the awareness of the brand story and solutions. Engage: Drive customer and prospect engagement with related content. Convert: Provide a way for the customer to convert interest after they become aware and have consumed enough content to move to the next step in the buying journey. To help you understand if you are reaching your goal, it is important for you to understand the right questions to ask to get the right social media measurement. Marketers need to map key social metrics to strategic questions vs. just measuring and blindly reporting how a channel performs.