Vendors of this social software have repurposed social media tools from the consumer web by wrapping them in an enterprise message. Suddenly social networks, social bookmarking, forums, blogs, video sharing and microblogging are the new path to productivity. Alas, it has become all too clear that individually these applications have not delivered for the enterprise in a meaningful way.

product development that is driven by feature checklists

This approach to software development does not work.

piecemeal departmental use of collaboration tools, while useful parochially, do not create a meaningful information fabric that weaves the entire enterprise together

crucial differences between consumer oriented social life networking and business focused collaboration networks

Collaborative Networks are focused on groups accessing and organizing data into actionable formats that enable decision making, collaboration and reuse.