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Appealing ideas are often simple: how much of a letter can be removed while maintaining readability? After extensive testing with all kinds of shapes, the best results were achieved using small circles. After lots of late hours (and coffee) this resulted in a font that uses up to 20% less ink. Free to download, free to use.

"Last month I was somewhat surprised when my teenage son announced that he was going to sell his iPhone and start using a £10 monocrome mobile instead. Naturally I was interested in trying to understand his motivation for downgrading so dramatically. It seems that after six months of trying out various apps and dealing with the fragility and complexity of the iPhone, he was ready for something simpler."