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From retailing to counterterrorism, the ability to analyse social connections is proving increasingly useful

Data analytics is shorthand for the method of warehousing, organizing, and interpreting the massive amounts of data accrued by online learning platforms and student information systems - now as elemental to higher education as classrooms and filing cabinets - in hopes of learning more about what makes students successful, then giving instructors (and the platforms themselves) the chance to nudge those students accordingly.