According to an embedded MS Word document found in one of the HBGary emails, it involves creating an army of sockpuppets, with sophisticated "persona management" software that allows a small team of only a few people to appear to be many, while keeping the personas from accidentally cross-contaminating each other. Then, to top it off, the team can actually automate some functions so one persona can appear to be an entire Brooks Brothers riot online.
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Using the assigned social media accounts we can automate the posting of content that is relevant to the persona.
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There are a variety of social media tricks we can use to add a level of realness to all fictitious personas
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