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Jas P

Cloud Servers Hosting & Cloud Computing Servers | iWeb - 0 views

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    If you're looking for a Canadian VPS that is similar to Rackspace or Linode, iWeb's cloud server's are worth looking at. They offer instant deployment and more, and the servers right now seem pretty performant and not oversubscribed.
Jas P

Quick Deployment Server & Fast Activation Server : Smart™ Server | iWeb - 0 views

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    If you're looking for a Canadian VPS iWeb's Cloud servers offer a decent experience similar to companies like Rackspace and Linode.
Jas P

7 Tips That Will Actually Improve Your Customer Acquisition Efforts | Grow Everything. - 0 views

  • 1. 80/20 rule from Noah Kagan Appsumo’s founder, Noah Kagan, notes that one rule of thumb that they follow is to use 80% of their marketing budget for things that are working and 20% on newer marketing initiatives. One more thing: they go all in when they find marketing channels that work. You can watch one of his presentations where he shares his experiences of growing Mint, Facebook, and AppSumo here.
  • 2. Communicate, communicate, communicate At Treehouse, we work remotely and as you might imagine. There are some that think there is no replacement to working in person while others support it. For us, we’re half and half – we have an office in Orlando and we also have a team up in Portland. The rest of us are distributed. But hey, it works because we communicate a lot. If you don’t feel like you are running enough A/B tests, speak up about it. If you feel like the team needs more developers, speak up. If you feel like an executive decision is going to cost the company money in the long run, talk. People might not always agree with you but it’s your job to communicate. You’re doing the company a disservice if you aren’t being honest. To get you started, here are some tools we use to communicate: Campfire Skype Google Chat Google Hangout GoToMeeting – we use GoToMeeting for our leadership meetings. It’s very simple to use and the video quality is pretty good.
  • 3. Be a voracious reader Although there’s a lot of crappy content circulating the internet, there’s always going to be someone you can learn from. The key is being able to discern signal from noise. For example, if I’m looking to learn more on conversion rate optimization, there are great blogs such as Unbounce, ConversionXL, KISSmetrics, SEOmoz, and more. Just look at the detailed blog posts that they write: 10 Useful Findings About How People Use Websites – ConversionXL 5 Landing Page Conversion Killers – Unbounce The Ultimate Guide to Conversion Rate Optimization – SEOmoz If your goal is to squeeze every penny out of your website, you should be reading conversion rate optimization articles like the ones above. They cost no money to read and stand to help create original ideas that will eventually create more profit for you. This applies to any topic you’re interested in. Using the right tools can go a long way in helping you save time. If you’re on the go and don’t have time to read, you can use Pocket. To help you find relevant topics/articles via Twitter, you can grab curated lists using Listorious. Finally, I like picking off interesting topics from Inbound.org or Hacker News. Key takeaway: don’t read every single blog out there. Find the ones that actually add value and follow them.
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  • 4. Never assume you know everything They say two years in the tech world is like ten regular years. Things move very quickly so it’s important to stay grounded, even if you’re doing well. What worked two years ago might not be effective today. For example, if you wanted to rank well in Google for certain keywords in 2008, all you had to do was spam forum links with exact match anchor text. Doing that today would get you torched by Google. Be willing to adapt and be humble. It’ll take you a long way.
  • 5. Be willing to listen to other people People will often have opinions or ideas on how to help drive growth for the company. Listen to them. Sure, they might not have the hands on experience that you have it comes to marketing but it doesn’t mean they don’t have good ideas. Marketing/growth is a company wide initiative and everyone should be participating. I’m not saying that you have to take action on everything others tell you, but listen closely and try to discern the signal from the noise.
  • 6. Test everything We live in a world today where you no longer have to be afraid of challenging executives when you think something is wrong. If you feel strongly that something should be a certain way, all you need to do is fire up an A/B test and have the two variations duke it out. The data decides the winner. And if you are the executive and someone comes up to you with a seemingly stupid idea that you think will never work? Test it. And if their test goes to shit, then they’ll know to come back to you next time better prepared. That’s what makes data great. Don’t know what to test? Look for case studies such as this one to get ideas. Then gather feedback/data from your customers and decide on which elements you should be testing and do it. Don’t waste your time trying to outsmart your peers on why your idea is superior. Just shut up and test.
  • 7. Talk to others Talk to others. A lot. I make it a habit to talk with other Chief Marketing Officers/VP of Marketing/Growth Hackers because they share valuable experiences that might help my company grow. In return, I do the same so the relationship is mutually beneficial. If you’re starting from scratch and need a way to talk to these people, Clarity is a great way to do so. You can connect with some of the world’s brightest minds not only in just marketing, but in other areas such as angel investing. Another method is to read a lot and reach out to authors who have written articles that are truly remarkable. These are the articles that make you go ‘wow, this guy really knows what he’s talking about and I could probably learn a lot from him’. If you get that reaction, then it’s worth it to shoot them a tweet or even e-mail them. I used this method to find my present day mentor, who has helped accelerate my growth considerably. The key is to keep reaching out to people – you never know which relationship might sprout into something very powerful so you just need to keep at it.
Jas P

Growth Hacker is the new VP Marketing | Andrew Chen (@andrewchen) - 0 views

  • The stakes are huge because of “superplatforms” giving access to 100M+ consumers These skills are invaluable and can change the trajectory of a new product. For the first time ever, it’s possible for new products to go from zero to 10s of millions users in just a few years. Great examples include Pinterest, Zynga, Groupon, Instagram, Dropbox. New products with incredible traction emerge every week. These products, with millions of users, are built on top of new, open platforms that in turn have hundreds of millions of users – Facebook and Apple in particular
  • Whereas the web in 1995 consisted of a mere 16 million users on dialup, today over 2 billion people access the internet. On top of these unprecedented numbers, consumers use super-viral communication platforms that rapidly speed up the proliferation of new products – not only is the market bigger, but it moves faster too.
  • Over time, all marketing strategies result in shitty clickthrough rates.
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  • The converse of this law is that if you are first-to-market, or just as well, first-to-marketing-channel, you can get strong clickthrough and conversion rates because of novelty and lack of competition.
Jas P

Hetzner Online AG - 0 views

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    Hetzner provides lots of power, ram and CPU for a good price. Worth looking at if you're looking to get your own VPS or Dedicated Server.
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