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Habits vs Behaviors The concept I tried to make sense of, was the exact relationship between habits and behaviors. I realized habits are born out of behaviors (as a function thereof). This logic allowed me to connect the dots from Customer Development (observing behaviors) to Product Development (hacking habit loops). Lean Startup is at its best when we turn a behavior into an habit.

Habit Design & Desire Engine Nir Eyal, a Stanford Lecturer on behavior engineering, addresses this very phenomena, which he demonstrates through a concept called the Desire Engine. Note that his model & visualization is very similar to Duhigg’s Cue-Routine-Reward.