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When someone wants to drink soft drinks, they would rather say "I want coke". Well, Coke is really famous all over the world, but this carbonated soft drink is called "Coca-Cola" and it is produced by The Coca-Cola Company. It was invented by John Pemberton and was brought by businessman Asa Griggs Candler in the late 19th century. Asa has his own marketing tactics that led Coca-Cola to dominate the world soft-drink market throughout the 20th century.

glen hoppner likes http://www.leadershipnow.com/leadershop/2099-6.html Good to Great: Why Some Companies Make the Leap... And Others Don't Jim Collins Retail Price: $27.50 LS Price: $18.70 You Save: $8.80 (32%) Availability: Usually ships within 24 hours. Format: Hardcover, 320pp. ISBN: 9780066620992 Publisher: HarperCollins Pub. Date: October 16, 2001 Average Customer Review: Order This Book! Secure Order Guarantee Item No: 9780066620992 Description and Reviews From The Publisher: The Challenge Built to Last, the defining management study of the nineties, showed how great companies triumph over time and how long-term sustained performance can be engineered into the DNA of an enterprise from the very beginning. But what about the company that is not born with great DNA? How can good companies, mediocre companies, even bad companies achieve enduring greatness? The Study For years, this question preyed on the mind of Jim Collins. Are there companies that defy gravity and convert long-term mediocrity or worse into long-term superiority? And if so, what are the universal distinguishing characteristics that cause a company to go from good to great? The Standards Using tough benchmarks, Collins and his research team identified a set of elite companies that made the leap to great results and sustained those results for at least fifteen years. How great? After the leap, the good-to-great companies generated cumulative stock returns that beat the general stock market by an average of seven times in fifteen years, better than twice the results delivered by a composite index of the world's greatest companies, including Coca-Cola, Intel, General Electric, and Merck. The Comparisons The research team contrasted the good-to-great companies with a carefully selected set of comparison companies that failed to make the leap from good to great. What was different? Why did one set of companies become truly great performers while the other

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