Daniel Goleman is a psychologist, lecturer, New York Times journalist and author of 10 books on topic generally concerning social and emotional psychology yet his most recent release, Ecological Intelligence, addresses the environment degradation and ecoliteracy. In his newest book, Ecological Intelligence, he argues that society has evolved at a rate in which our ecological intelligence has not caught up, leaving a vast information gap. We can no longer sustain ourselves because we have lost the ability to sustain the environment as well. We create synthetic chemical and practices, that although proven harmful and even deadly to our bodies, we have no adapted sense to realize that society as a whole need to alter its behavior and adapt to our ecology. Each realm of the environment, biosphere, geosphere, and the sociosphere, is affected by the information gap which, he posits, is strengthened by information asymmetry within the market economy which produces inequity among producers toward consumers as well as the inefficiency that compels us to further negatively impacting the environment. The solution to our woes is to build collective ecological intelligence by instituting "radical transparency." As Goleman sees is, by elucidating all of the facts behind our production, consumption, and disposal practices we will be able to alter consumption and subsequently alter standard business practices and as he puts it, reverse the momentum of the industrial revolution. To accomplish such full disclosure requires the help of industrial ecologists, whose work through Life Cycle Assessment is aimed at such ends. As well, it is necessary to create and apply the means of reaching consumers with such information. Goleman sees however, the tools of change in our midst as he employs examples of success social networking and ecolabling schemes which have cause great tidal waves of information dissemination.

Though I agree with his argument that we as a society have surpassed our knowledge threshold of the environment and that radical transparency is a viable way to transform our habits as producers and consumers in a dynamic and sustainable way, some may take issue with this approach including business owners and manufacturers.