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If there's one reason I would have agreed with Julie Guthman about consumer choices not being the solution, it's because of this: Greenwashing. I'm just gonna go ahead and put this out there. I hate advertisers so much.

Good to know: in the midst of the confusion around companies "greenwashing" their products, not even a "certified organic" label is a guarantee for good karma. Take home lesson (in my opinion): always do your homework and never try to cut corners in doing the right thing (buying sustainable food, for example). This is a long report, but the first part sums up the problem pretty well.

Understandably, at first glance one would be skeptical because this article seems to have greenwashing written all over it. Still, it is an important step in the right direction, and as the Super Bowl isn't going anywhere we might as well applaud efforts to be aware of it's footprint.