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If anyone has so far had a big day at the CES 2015 conference, it is ASUS. While LG showed off their Flex 2, and NVIDIA unveiled the Tigra X1 and their auto-piloting car products, ASUS has shown off a full five new products: the ZenFone 2, ZenFone Zoom, and three Transformer Books.

The Lumix DMC-SZ7, a part of the Lumix SZ-Series of digital cameras combines a powerful 10x optical zoom with a 25mm ultra-wide angle LEICA DC VARIO-ELMAR lens, in a slim and compact body, making it extremely portable and easy to carry. The Lumix SZ7 has 14.1 megapixels and can also shoot full-High Definition, 1920 x 1080 60i videos and with Light Speed AF, it has a super-fast focus response time of approximately 0.1 second - making it easy to capture spontaneous must-have photos.

Power and portability blend perfectly into the COOLPIX S9300. Photograph everything from the nightlife in Cancun to the vibrant details of a flower market with the S9300's 18x wide-angle zoom. Create stunning low-light photos without a flash, thanks to its 16.0 megapixel CMOS sensor. Shoot with high-speed framing rates, and record Full HD (1080p) movies at the touch of a button. Plus, built-in GPS provides an accurate and detailed diary of where you've been!

Expand your visual horizons with the Sony DSC-WX50. Capture stunning images and Full HD 1080/60i video with its 16.2MP CMOS sensor and stabilized 5X optical/10X Clear Image zoom lens. View 3D stills and Sweep Panorama images on its 2.7 LCD, and use Face Detection, Smile Shutter, and Natural Flash to improve portraits. 16.2 Megapixel Back-illuminated Exmor R CMOS Image Sensor - This camera features a 16.2 megapixel Exmor R CMOS image sensor that brings out the full resolving power of the camera's Carl Zeiss lens to deliver extremely fast speed, high resolution, and stunning low-light sensitivity with improved image clarity and drastically reduced grain.