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"Despite well-publicised difficulties in recent times, RIM has continued to produce a multitude of BlackBerry handsets to ensure every corner of the smartphone arena is covered. However, it is on their QWERTY-equipped devices that the brand continues to primarily focus. The Bold range represents the pinnacle of the BlackBerry design ethos, with the recently released 9900 heading up the family and featuring luxurious materials accompanying the usual BlackBerry functionality."

Hailed as the first true "anti-iPhone", the Moto X allows the buyer to change everything from the cover to the background. They have been experimenting with different organic materials like wood and bamboo for possible covers for even more customization. Everything is about creating a device that looks and feels the way the consumer wants it to, not how the company says it should.

Technology is heading in interesting directions. With the Internet of Things connecting everyday items that weren't digital before, new materials being used to create beautiful screens and the internal hardware of digital devices becoming inexpensive and opening up new markets of customers to digital technology.