Group items tagged

Filter: All | Bookmarks | Topics Simple Middle

LOL and/or Lol! The Internet Has a Style Guide Now - Atlantic Mobile - 0 views

m.theatlantic.com/...283596

shared by Andrea Barlien on 05 Feb 14 - No Cached

Andrea Barlien on 05 Feb 14

Sort of.

<div class="cArrow"> </div><div class="cContentInner">Sort of. </div>

...

Cancel
Andrea Barlien on 05 Feb 14

Sort of.

<div class="cArrow"> </div><div class="cContentInner">Sort of. </div>

...

Cancel

KING LEAR .ORG - OUR GUIDE TO CURRENTLY AVAILABLE CRITICS & CRITICISM OF WILL... - 0 views

king-lear.org/criticism

king lear guide critics shakespeare

shared by Carolyn Reeb on 07 Sep 14 - No Cached

How to Fall in Love With Art - A year of living better Guides - The New York Times - 0 views

www.nytimes.com/...how-to-fall-in-love-with-art

art appreciation

shared by Carolyn Reeb on 17 Aug 18 - No Cached

Persuasion Through Communication | Social Media Today - 0 views

socialmediatoday.com/...rsuasion-through-communication

persuasion communication social media

shared by Carolyn Reeb on 30 Jan 14 - No Cached

we were persuaded through sending out a one way communication where we talked, they acted.
- Carolyn Reeb on 30 Jan 14
  
  'We' being the Media
  
  <div class="cArrow"> </div><div class="cContentInner">'We' being the Media</div>
  
  ...
  
  Cancel
...

Cancel
They acted by ignoring or buying.
- Carolyn Reeb on 30 Jan 14
  
  'They' being the consumer or viewer (us as the audience)
  
  <div class="cArrow"> </div><div class="cContentInner">'They' being the consumer or viewer (us as the audience)</div>
  
  ...
  
  Cancel
...

Cancel
numbers, the ROI, the reach, frequency, impressions and the sales dollars
- Carolyn Reeb on 30 Jan 14
  
  ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)
  
  <div class="cArrow"> </div><div class="cContentInner">ROI=Return on Investment (we are the reactionary viewers -- they must decide if it's worth it in monetary value)</div>
  
  ...
  
  Cancel
...

Cancel
...25 more annotations...
What was ignored was the word of mouth, brand loyalty that was built as well as evaluating what you were saying to your audience that  persuaded them to buy. Was it price? Competitor’s failure to communicate? What are you saying to your audience that persuades them to notice, comprehend and take action?
- Carolyn Reeb on 30 Jan 14
  
  MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media
  
  <div class="cArrow"> </div><div class="cContentInner">MOTIVATION to buy -- the power of persuasion we will look at is in language of the mass media</div>
  
  ...
  
  Cancel
...

Cancel
We are constantly communicating a message verbally and non verbally
...

Cancel
facial expression
...

Cancel
we exist
- Carolyn Reeb on 30 Jan 14
  
  Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)
  
  <div class="cArrow"> </div><div class="cContentInner">Again = THE MEDIA (we) EXIST = they impose their presence on us (PART 2, Media Placement)</div>
  
  ...
  
  Cancel
...

Cancel
how we are better than the rest and how we can solve their problem
- Carolyn Reeb on 30 Jan 14
  
  By what persuasive techniques?
  
  <div class="cArrow"> </div><div class="cContentInner">By what persuasive techniques? </div>
  
  ...
  
  Cancel
...

Cancel
communicate to create dialogue, conversation and engagement. We are establishing a communication channel that is persuading people to listen.
...

Cancel
If they do not accept the message they act by either voicing their opinion or ignoring.
...

Cancel
we communicate, we are persuading
- Carolyn Reeb on 30 Jan 14
  
  AGAIN! The Media (we) is INTENT on persuading
  
  <div class="cArrow"> </div><div class="cContentInner">AGAIN! The Media (we) is INTENT on persuading</div>
  
  ...
  
  Cancel
...

Cancel
are persuading them to listen, accept, comprehend and act
...

Cancel
stages of brand perception and acceptance.
- Carolyn Reeb on 30 Jan 14
  
  CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL
  
  <div class="cArrow"> </div><div class="cContentInner">CLick this = ways of persuasion = brand acceptance! Brand loyalty is POWERFUL</div>
  
  ...
  
  Cancel
...

Cancel
We buy from people/a brand that we hear,
- Carolyn Reeb on 30 Jan 14
  
  Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes
  
  <div class="cArrow"> </div><div class="cContentInner">Now the 'we' is also identifying the media as the consmer = put ourselves in 'their' shoes</div>
  
  ...
  
  Cancel
...

Cancel
Crafting a message
...

Cancel
needs to guide and direct them
...

Cancel
to persuade them and the repeats to buy
...

Cancel
Unaware. Introducing your brand
...

Cancel
Aware. Those that are aware but not yet sold on your message
...

Cancel
need to be nurtured and pushed along through repeat communications.
...

Cancel
Acceptance. Are they accepting what you are saying?
...

Cancel
We trust people/brands that make us trust them.
...

Cancel
Action. We want people to take action from our communications.
...

Cancel
In social media we are visual.
...

Cancel
Aristotle in his book, The Art of Rhetoric, equated communication to persuasion.
...

Cancel
a speed zone sign vs a police officer sitting with a radar gun
- Carolyn Reeb on 30 Jan 14
  
  In the Media -- recommendation vs. enforced
  
  <div class="cArrow"> </div><div class="cContentInner">In the Media -- recommendation vs. enforced</div>
  
  ...
  
  Cancel
...

Cancel
level of awareness, acceptance and buyer stage.
...

Cancel
The retailers persuaded them to want to have.
...

Cancel