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"We see students coming in as freshmen saying they want to be statisticians," said Robert Gould, who is on the statistics faculty at the University of California, Los Angeles. "That was unheard-of before the AP test." In a still-soft jobs market, rising demand for statisticians also has spurred interest in the field. There were 28,305 postings for jobs in statistics, analytics and, in the trendy phrase, "big data" at the jobs website icrunchdata last month, up from 16,500 three years earlier, according to Todd Nevins, a site co-founder.