His philosophy is based on four fundamentals:
1. Your web design and development skills don't matter
Your average client can’t determine the difference between a good and a bad web site. They can’t really look at your portfolio and say: “This person makes profitable web sites.” Instead, they consider other factors when evaluating you for the job. For example: recommendations from other people, the quality of your brochure, the way you dress or simply your handshake. In the kit, Brendon shows how to make the client very confident that you are the best choice they can make.
Review
Since purchasing the web design business kit I have pitched and won my biggest job ever. The sample proposal and advice has changed my business goals and focuses for the better.
product
instyleit.com
by Eden Brenchley, Mar 30, 2005
2. You don’t have to be, and shouldn't be the cheapest bidder to win
Brendon's company is almost always several times more expensive than his competitors, but he still gets 90% of the jobs he pitches for. This is due to his customer service, his meeting approach, his proposals and, well, you’ll have to read the kit to find out.
3. When the project finishes, your income should not
Web development is very well adapted for selling extra services. Most of Brendon’s income is from services bought by existing clients. Brendon is a big believer in keeping clients for life, and in this kit, he explains in great detail exactly how he does it.
4. Your clients are everywhere
Brendon retells the story of how a 50 cent map of a conference floor with exhibitor names lead to over $100,000 in new business for his firm. The kit is chock-full of ideas for finding, and reaching new prospects for your services, including your competitor's clients.
