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Facebook, for example, is understood by students as “real” with a complex web of rules that guide playful misrepresentation, for example.

In our study, it was evident that student use of Facebook was governed by the degree to which students felt that they controlled self-presentation or digital agency

A code of Facebook ethics for faculty currently exists on the site and I would recommend that faculty review it.

Writing in The Wall Street Journal, Peggy Noonan called the speech "strong, thoughtful and important" and noted that its rhetorical style subverted the soundbite-driven coverage of contemporary news media.[41]

Beyond the content of the speech, some media coverage focused on the manner in which it spread through the Internet. Video of the speech "went viral," reaching over 1.3 million views on YouTube within a day of the speech's delivery.[71] By March 27, the speech had been viewed nearly 3.4 million times.[72] In the days after the speech, links to the video and to transcripts of the speech were the most popular items posted on Facebook.[72] The New York Times observed that the transcript of the speech was e-mailed more frequently than their news story on the speech, and suggested that this might be indicative of a new pattern in how young people receive news, avoiding conventional media filters.[72] Maureen Dowd further referenced the phenomenon on March 30, writing in her column that Obama "can ensorcell when he has to, and he has viral appeal. Who else could alchemize a nuanced 40-minute speech on race into must-see YouTube viewing for 20-year-olds?"[73] By May 30, the speech had been viewed on YouTube over 4.5 million times.[74] The Los Angeles Times cited the prominence of the speech and the music video "Yes We Can" as examples of the Obama campaign's success in spreading its message online, in contrast with the campaign of Republican (then) presumptive nominee John McCain.[74]

y this point, hype was gathering like a storm, and YouTube's conspiracy theorists had elevated Kallie from run-of-the-mill YouTube cheat to industry-backed marketing shill. No one had forgotten Lonelygirl15, YouTube's biggest phenomenon to date, and its biggest phony. "Lonelygirl15, is that your younger sister?" one commenter wrote of GreenTeaGirlie. "What the … are you trying to sell?" demanded another.

"Honestly, I could get anybody's video to the top of YouTube," he boasted.

"We were trying to piggyback off what … the real GreenTeaGirlie site was doing," he said. So he bought the rights to GreenTeaGirlie.com on the very same day Kallie posted her first video. "I wanted to fuel the hype," he explained, "so I linked [GreenTeaGirlie.com] to some random tea company's website." (That would be Dragonwater.) "And I noted the response to that and how negative it was." It was a revelation to Foremski. "What if there was a whole ad agency dedicated to setting up these relationship between companies and popular YouTubers?" he mused at the time. "And Vidstars kind of grew off of that." Foremski said the notoriety Vidstars has gotten from its GreenTeaGirlie high jinks has attracted several parties interested in Vidstars' next move. It's an interesting new business model: hoaxing for dollars.

In the case of the One Machine we should look for evidence of self-governance at the level of the greater cloud rather than at the component chip level. A very common cloud-level phenomenon is a DDoS attack. In a Distributed Denial of Service (DDoS) attack a vast hidden network of computers under the control of a master computer are awakened from their ordinary tasks and secretly assigned to "ping" (call) a particular target computer in mass in order to overwhelm it and take it offline. Some of these networks (called bot nets) may reach a million unsuspecting computers, so the effect of this distributed attack is quite substantial. From the individual level it is hard to detect the net, to pin down its command, and to stop it. DDoS attacks are so massive that they can disrupt traffic flows outside of the targeted routers - a consequence we might expect from an superorganism level event.

Unsurprisingly the vast flows of bits in the global internet exhibit periodic rhythms. Most of these are diurnal, and resemble a heartbeat. But perturbations of internet bit flows caused by massive traffic congestion can also be seen. Analysis of these "abnormal" events show great similarity to abnormal heart beats. They deviate from an "at rest" rhythms the same way that fluctuations of a diseased heart deviated from a healthy heart beat. Prediction: The One Machine has a low order of autonomy at present. If the superorganism hypothesis is correct in the next decade we should detect increased scale-invariant phenomenon, more cases of stabilizing feedback loops, and a more autonomous traffic management system.

3) Perhaps 4chan is its face? Perhaps Anonymous speaks for the ii? Memes drift up out of the morass of /b/tards into the world, seemingly without a concrete source. “I CAN HAZ CHEEZBURGER” may be the global intelligence saying “hi”… or perhaps more poetically, babbling like a baby. http://online.wsj.com/article/SB121564928060441097.html?mod=rss_E-Commerce/Media

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