Group items tagged

This is an Executive Summary prepared by Steve Eubank "Abstract: Twenge suggests a different interpretation of some of the commonly held conceptions of the generation variously referred to as Generation Y, iGeneration, the Millenials, and in this case, Generation Me. The first half of the book makes the case that this is a generation in which the importance of the individual supersedes all other concerns, focusing on the cultural and demographic forces that have influenced this generational cohort. The second half of the book explores how this individual focus affects members of Generation Me, their relationships with each other and with other generations. Twenge closes the book with a number of suggestions for how institutions can be better prepared to deal with Generation Me"