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shared by Mike Wesch on 03 Jun 09 - Cached

Mr. Greenwald’s McCain videos, most of which portray the senator as contradicting himself in different settings, have been viewed more than five million times — more than Mr. McCain’s own campaign videos have been downloaded on YouTube.
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Mr. Greenwald shows how technology has dispersed the power to shape campaign narratives, potentially upending the way American presidential campaigns are fought.
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But in the 2008 race, the first in which campaigns are feeling the full force of the changes wrought by the Web, the most attention-grabbing attacks are increasingly coming from people outside the political world. In some cases they are amateurs operating with nothing but passion, a computer and a YouTube account, in other cases sophisticated media types with more elaborate resources but no campaign experience.
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empowering a new generation of largely unregulated political warriors who can affect the campaign dialogue faster and with more impact than the traditional opposition research shops.
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Dan Carol, a strategist for Mr. Obama who was one of the young bulls on Bill Clinton’s vaunted rapid response team in 1992. “There’s just a lot of people who at a very low cost can do this stuff and don’t need a memo from HQ.”
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But as is often the case with such videos, how many of the viewers come to sneer rather than applaud is hard to tell.
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