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With the ever expanding potential of e-commerce platforms, the number of choices available to buyers is vast. In such a scenario, e-commerce platforms need to mark themselves better from others. No matter how good your platform is in terms of vendors, quality of products, etc., buyers are likely to get irritated and therefore leave your page if it takes too much time in loading.

It's critical that your website appears on the first page on all the major search engines like Google, Yahoo and Bing. Search Engine Optimization (SEO), a key component of internet marketing, if implemented tactically can help online merchants boost brand awareness, increase product sales and generate higher revenue. But how?