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Mobile phones with flashlights are just one example of a product that can emerge from this brand of user-centric design. Others include mobile phones with multiple phone books, which allow more than one person to share a single phone, a practice largely unheard of in many developed markets.

Others include mobile phones with multiple phone books, which allow more than one person to share a single phone, a practice largely unheard of in many developed markets.

You and your family are the "real thing." And maybe that's why so many companies (particularly big corporations) are so eager to get their hands on these photos that they seem to be using them without permission.

Case in point: A 15-year-old girl from Dallas discovered that a photo of her at a youth car wash posted on Flickr was later used in an advertising campaign by Virgin Mobile in Australia. The photo was not displayed in a flattering way. She was portrayed as the dorky pen pal that Virgin wanted you to dump in favor of its text-messaging service. She only discovered she has been "photonapped" when a friend sent her a copy of the ad.