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"Stories of science are filled with eureka moments-from Archimedes' bath to Newton's apple-but the scientific process entails false starts and mistakes that are essential to success. In his new book, Failure: Why Science Is So Successful, neuroscientist Stuart Firestein makes a case for science as "less of an edifice built on great and imponderable pillars, and more as a quite normal human activity," and says "one must try to fail because it is the only strategy to avoid repeating the obvious.""