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Framework for Virtual Community Business Success: The Case of the Internet Chess Club - 0 views

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    By M. Ginsburg and S. Weisband, Proceedings of the 37th Hawaii International Conference on System Sciences - 2004. Written in 2004, this article is somewhat dated (e.g. before the notion of the "social network" really took hold). That said, the article looks at a subscription-based virtual community, the Internet Chess Club, and finds that the real key to success is a carefully structured 3-tier approach to volunteering. Some volunteers help/coach new users; others are available to handle administrative tasks and volunteer managers run on-demand tournaments. Volunteers gain status and recognition, as well as the benefit of a private sub-community in which they can communicate with each other. NOTE: As of Jan 2012, the club is still in existence.
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    Librarian notes: While much here does not apply to the current manifestation of our e-communities, the structure and function of the various volunteer roles is very interesting, as is the "communication segmentation strategies" to filter out information overload. An impressive database of the community's work (in this case chess matches) is discussed as well.
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